by Chloe Chin

What if ads were less like interruptions and more like art?

Chloe makes things people want to spend time with. In a world of skipped ads and digital overload, she believes the answer isn't more marketing, it's more world-building.   

With a background in film, ceramics, and advertising, Chloe builds brands through strategy, storytelling, and craft, treating ideas as worlds to step into, not messages to scroll past. Her creative direction is rooted in the real, the tactile, and the nostalgic. 

Specialising in Gen Z and Millennial audiences, Chloe grounds ideas in real life and uses digital spaces as a way to reach communities (not replace it). If you're interested in building a brand people genuinely connect with, get in touch.
 


Selected Works

CREATIVE DIRECTION
A. PENNY LANE
B. FLOP SHOW
C. HENRY WOBBLE

ART DIRECTION
D. ASAHI
E. LIFEBLOOD
F. SUZUKI SWIFT

---

F. SUZUKI SWIFT

ART DIRECTOR,
ACCOUNT MANAGER2024

PEDESTRIAN GROUP - 
REFINERY29, PEDESTRIAN.TV, 


Working with Suzuki Swift, the goal was to position the car as a nifty accessory for trendy and busy city girls. Chloe framed the car beyond its specs, but rather a fashionable must-have for the creative cool girls in Australia.


The idea came to life through a fashion-led video series on Refinery29 and Pedestrian.TV, following Gen Z influencers and creatives such as Carmen Azzopardi through a packed day of fittings, events, errands, and and catch-ups with friends. The Suzuki Swift wasn't the hero of the content, it was a necessary part of her fast-paced life. Moving seamlessly from destination to destination, the Swift was easy to drive, easy to park, and easy to love. 

The campaign resonated strongly with its target audience of Gen Z and Millennial women, with 148% more video views than benchmarked, and 134% more page views. Chloe's campaign helped reposition the Swift as the go-to city car for a new generation.

chloechin17@gmail.com