by Chloe Chin

What if ads were less like interruptions and more like art?

Chloe makes things people want to spend time with. In a world of skipped ads and digital overload, she believes the answer isn't more marketing, it's more world-building.   

With a background in film, ceramics, and advertising, Chloe builds brands through strategy, storytelling, and craft, treating ideas as worlds to step into, not messages to scroll past. Her creative direction is rooted in the real, the tactile, and the nostalgic. 

Specialising in Gen Z and Millennial audiences, Chloe grounds ideas in real life and uses digital spaces as a way to reach communities (not replace it). If you're interested in building a brand people genuinely connect with, get in touch.
 


Selected Works

CREATIVE DIRECTION
A. PENNY LANE
B. FLOP SHOW
C. HENRY WOBBLE

ART DIRECTION
D. ASAHI
E. LIFEBLOOD
F. SUZUKI SWIFT

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E. LIFEBLOOD

ART DIRECTOR,
ACCOUNT MANAGER
2024

PEDESTRIAN GROUP - 
PEDESTRIAN.TV


Lifeblood’s core donors were ageing out, and Gen Z wasn’t stepping in. Blood donation felt outdated, clinical, and intimidating. Pedestrian Group needed to reframe it - not as a chore, but as something exciting and rewarding.




Grounded in Gen Z behaviour and pop culture, Chloe pitched a suite of ideas that treated donation as an experience, not an obligation. From a Twilight-inspired cinema blood drive, to collectible mystery-box gifts, each concept tapped into Gen Z trends to make blood donating more culturally relevant. 

The chosen direction focused on a myth-busting content series that cut through misinformation about tattoos, alcohol, and eligibility, as well as a lighthearted editorial competition that excited young people to donate.

The campaign rolled out nationally, reaching Gen Z audiences across social platforms and written natives, helping to shift perceptions about blood donation.

chloechin17@gmail.com