by Chloe Chin

What if ads were less like interruptions and more like art?

Chloe makes things people want to spend time with. In a world of skipped ads and digital overload, she believes the answer isn't more marketing, it's more world-building.   

With a background in film, ceramics, and advertising, Chloe builds brands through strategy, storytelling, and craft, treating ideas as worlds to step into, not messages to scroll past. Her creative direction is rooted in the real, the tactile, and the nostalgic. 

Specialising in Gen Z and Millennial audiences, Chloe grounds ideas in real life and uses digital spaces as a way to reach communities (not replace it). If you're interested in building a brand people genuinely connect with, get in touch.
 


Selected Works

CREATIVE DIRECTION
A. PENNY LANE
B. FLOP SHOW
C. HENRY WOBBLE

ART DIRECTION
D. ASAHI
E. LIFEBLOOD
F. SUZUKI SWIFT

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D. ASAHI

ART DIRECTOR,
ACCOUNT MANAGER
2023

PEDESTRIAN GROUP - 
PEDESTRIAN.TV, KOTAKU, GIZMODO

This campaign reimagined Asahi's sponsorship of the 2023 Rugby World Cup as a cultural experience rather than a logo placement. Drawing on Asahi’s rich Japanese heritage and the shared nostalgia of arcade gaming, the idea was to create something that genuinely excited both rugby and gaming fans.


Chloe shaped Scrum Saga, a retro arcade-style rugby game that invited plans to play, compete, and engage with the brand. Installed in sports pubs across Australia and launched online, the game brought fans together through competition and nostalgia, with a clear nod to Japanese gaming culture embedded in the design.

The result was sustained engagement and repeat play. The campaign delivered 214% more display impressions than projected, and 135% more page views, and over 7,000 game plays - showing that when a brand creates a cultural moment, audiences don't just notice it, they play with it.

chloechin17@gmail.com