by Chloe Chin

What if ads were less like interruptions and more like art?

Chloe makes things people want to spend time with. In a world of skipped ads and digital overload, she believes the answer isn't more marketing, it's more world-building.   

With a background in film, ceramics, and advertising, Chloe builds brands through strategy, storytelling, and craft, treating ideas as worlds to step into, not messages to scroll past. Her creative direction is rooted in the real, the tactile, and the nostalgic. 

Specialising in Gen Z and Millennial audiences, Chloe grounds ideas in real life and uses digital spaces as a way to reach communities (not replace it). If you're interested in building a brand people genuinely connect with, get in touch.
 


Selected Works

CREATIVE DIRECTION
A. PENNY LANE
B. FLOP SHOW
C. HENRY WOBBLE

ART DIRECTION
D. ASAHI
E. LIFEBLOOD
F. SUZUKI SWIFT

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C. HENRY WOBBLE

CREATIVE DIRECTOR, CERAMICIST
2025

CITY OF MELBOURNE ANNUAL ARTS GRANT WINNER 2026
MELBOURNE

Henry Wobble is Chloe's ceramicist alter ego - named after her neighbour's cat she stole, and her love for imperfect wobbly clay. What began as a hobby has now become a deeply personal practice, shaped by Chloe's experience of migration and her ongoing search for home. 


As the creator behind the brand, Chloe envisions Henry Wobble as a vessel for storytelling. Drawing on our shared history of migration and motion, her work reflects a life lived across Singapore, Australia, and the Netherlands. Growing up Asian-Australian and moving continents multiple times, Chloe came to see home not as a fixed place, but as something you build, carry, and remake.

Through earthy, playful ceramic forms, Henry Wobble uncovers home as something fluid - growing, becoming, and travelling with us. Each piece holds a shared migration story: of those who moved before us, those moving now, and those yet to come.

For as long as humanity has existed, we have been migrating. Out of necessity, or out of choice, a migration story can be found in every family. For Chloe, migration began when she was five years old. Her family left the familiar island of Singapore, for a far larger, more foreign island of Australia. Growing up Asian-Australian, Chloe eventually made her own move to the Netherlands, where she was living for the last year. 

chloechin17@gmail.com